Good sign sales is the fuel that drives Optec Displays from its manufacturing output to the distribution of its sign products by its dealers. In the great scheme of things, there is nothing better to drive sales than a market driven 'Killer Ap' (Killer Application) product that all customers want or need.

KILLER APS WHERE SUPPLY MEETS DEMAND
In the sign world, two big LED killer aps are electronic billboards and High School sport scoreboards. In the former category, Optec dealers everywhere seem to have one or two electronic billboard deals brewing or recently completed. At the very least, from everything we hear, this is the tip of the iceberg of what's coming down the turnpike (literally). We hear billboard operators have a great interest in adding
or converting much of their existing static billboards into its electronic counterpart. And when you think about it, that's a lot of billboards to convert. If there was ever a convergence of demand meeting supply, this is it, let's get 'em!

The other sign Killer Ap is High School sport scoreboards. High school sport teams know better than most people the value of a video display, particularly for their competitions when they can show game play in action, replays, slo mo reruns, etc. And having space for advertising is a definite plus in getting a ROI on their initial

sign purchase. Just like the pros in the big leagues.

In our current OPTEC ON-SITE column, we report on Agnew Signs (West Monroe, Louisiana) and their pioneering efforts in bringing a full color Optec video board to West Monroe High School. As Agnew reported, their first installation created a demand from seven other local High Schools who would like a similar full color video display. When you think about the number of potential High Schools in the United States that could benefit from modernizing their scoreboards, the imagination soars.

CUSTOMER SERVICE IS LIKE A PAINTING
As sales increase there is another equally important part to managing that success, and that is Customer Service, whose prime job is keeping dealers and customers happy. Customer Service is like a new painting in creation. It's always being refined with new colors and a sharper image. Likewise at Optec Displays Customer Service is also always being refined to better serve your needs. When you need that
product support, Optec Customer Service is always phone call away. Check it out!

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