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OBIE Awards - Best of Show 2007

BBC World Campaign featuring Digital Display Advertising

At a gala reception and awards dinner on May 8, 2007, at the Manchester Grand Hyatt Hotel in San Diego, CA the outdoor advertising association held its 65th Annual OBIE Awards, the oldest and one of the most prestigious awards shows, recognizing creative excellence in outdoor advertising.

Best of Show honors were awarded to BBDO New York for its BBC World campaign, featuring a series that was entered into the following categories: Digital Display Media Series Campaign, Media Series Campaign, and Media Billboard. The interactive digital billboards display politically charged images and messages based on current events. The right and left side of the billboard display constantly updated poll numbers reflecting the contrasting opinions of passersby who use Bluetooth technology to register their vote on such topics as whether China should be regarded as a friend or a country of which to be wary.

“This year’s Best of Show combined relevancy, creativity, and technology. This campaign incorporated qualities that strongly position the outdoor industry as a medium in the forefront of innovation,” stated
Nancy Fletcher, OAAA president and CEO.

In addition to Best of Show, an additional 15 OBIEs were awarded in individual categories at last night’s ceremony. BBDO won nine out of the fifteen awards from their offices spanning North America: New
York, NY, Detroit, MI, San Francisco, CA and Toronto, Canada.

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Contact

Optec Displays, Inc Prividing LED Digital Advertising

Contact Person:	Wayne Yang
Direct Phone:	626-369-7188
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.optecdisplays.com
Location:	California
Company:	Optec Displays, LLC
City:	City of Industry
State:	CA
Zip Code:	91746
Country:	USA
Address:	530 South 6th Ave
Phone #:	800-876-1668
Fax #:	626-369-7858

About

Optec Displays designs and manufactures a wide variety of outdoor-bright LED Displays for a wide range of applications and markets. From custom, curved video sculptures to one-line Electronic Message Centers, Optec delivers high-quality products at competitive prices. Featuring superior quality in materials and workmanship, a 5-Year Warranty, and competitive pricing, Optec Displays is the Dealer's Choice for LED Signs and Display solutions. Optec's goal and commitment is to ensure our network of Authorized Installers and Value Added Resellers can make good profits and grow their business with us.

Previously Released

Date	Title
Wednesday, 02 April 2008	Why Go Digital?
Tuesday, 01 January 2008	10 Reasons To Own A Digital Sign
Friday, 07 December 2007	OPTEC Displays Provides Ring Sign For Sterling Bank
Sunday, 02 December 2007	Profit By Any Other Name
Sunday, 02 December 2007	Winning A Customers Confidence
Friday, 07 September 2007	OPTEC Displays Expands Regional Presence
Monday, 04 June 2007	Optec Announces NEW Digital Display Product
Saturday, 02 June 2007	West Monroe High School Sport Team Scores The BIG One
Thursday, 31 May 2007	Killer Aps Push Sales
Tuesday, 08 May 2007	OBIE Awards - Best of Show 2007

Last Updated ( Thursday, 03 April 2008 )

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