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AZ Tourism's Five Market Mobile Billboard Campaign | AZ Tourism's Five Market Mobile Billboard Campaign |
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Arizona Tourism received exclusive mobile billboard exposure in Chicago (Photo to left), Denver, Detroit, Los Angeles and San Francisco. The five market domination campaign is used to promote the unique and inviting Arizona lifestyle. A designed and implemented a custom traffic plan was created for each market to target the business community, high traffic areas and various strategic locations in and around each market. Six different unique mobile billboards creatives were utilized to get the message across that “Arizona is the place to be” by using the scrolling back lit mobile advertising vehicle to draw attention to the message. “The campaign was a huge success! Over 35 million impressions in 5 markets.”
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