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IKEA Mobile Catalog Hits the Streets!

SEATTLE – IKEA of Seattle is proud to launch a series of events with one of the most unique forms of advertising the state of Washington has ever seen. A multi-media vehicle, from GoMobile Advertising, will help announce and distribute the new 2007 catalogue to Western Washington.

The GoMobile vehicle is wrapped with the IKEA 2007 catalog and features a 3-D living art display of new products featured in the magazine. This special IKEA vehicle will be seen at a variety of local events in King, Pierce, Kitsap and Snohomish counties including Seafair, sporting events, concerts and festivals. The vehicle will run until September 4th, finishing up the lineup with an appearance at Bumbershoot.

“We are excited to partner with such an outstanding company as IKEA on this ground-breaking, innovative campaign,” said Chris Schuler, president of GoMobile Advertising.

Those experiencing the vehicle can also listen to an audio message on external speakers, and on a mobile radio network broadcasted from the vehicle. Ingemar, the heavily-accented spokesperson heard on the IKEA commercials, has a special audio message: if they repeat the secret code at the IKEA store, they can receive a free gift!

“We are always looking unique ways to get our message across” noted IKEA owner Björn Bayley. “We are eager to see what kind of impact we can draw from such a unique medium.

“We call it ‘Living Art Advertising,’ and it represents the future of mobile advertising and the ability to reach consumers and break through the clutter in new and exciting ways,” said Mike Seifert, VP of Sales for GoMobile Advertising, “Look for our street teams at various events to receive your 2007 IKEA catalogue.”

Visit GoMobile Promotions Premier Member Profile...

Contact

Go Mobile Promotions Mobile Billboard Advertising

Contact Person:	Obi Erondu
Direct Phone:	877-646-4733
Mobile:	314-496-9340
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.gomobilepromotions.com
Location:	US
Company:	Go Mobile Promotions
City:	St. Louis
State:	MO
Zip Code:	63017
Country:	USA
Address:	400 Chesterfield Center Suite 400
Phone #:	877-646-4733
Fax #:	314-334-0901
Media Kit:	Go Mobile Promotions

Previously Released

Date Title
Thursday, 20 March 2008 AZ Tourism's Five Market Mobile Billboard Campaign
Sunday, 03 June 2007 20th Annual St. Louis European Auto Show, June 3, 2007
Friday, 01 June 2007 Lou Brock - 1904 World's Fair Golf Classic Pictures
Tuesday, 29 May 2007 Young men look to success in a young industry
Tuesday, 15 May 2007 Local Start Up Company GoMobile Advertising
Sunday, 12 November 2006 IKEA Mobile Catalog Hits the Streets!
Tuesday, 01 August 2006 Kenny Chesney Promotion Unprecedented Success!

Last Updated ( Thursday, 20 March 2008 )

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