"HCPN makes great sense as a media and marketing resource for Panera Bread," said Jennifer Seaman, Media Director at Looney Advertising, who handles the greater New Jersey Panera Bread locations.

"HCPN allows us to secure only those health clubs within close proximity to Panera’s café locations in key markets, making our media spend very efficient for our client. Additionally, HCPN's active, health-conscious audience is a perfect match for Panera’s target and the uncluttered health club environment offers us the opportunity to really make an impact with this audience," she added.

"We serve so many advertising and marketing purposes for our retail clients," said Richard Hirsch, HCPN's CMO. "From single store events to regional rebranding efforts to co-op programs that promote a national brand but drive traffic back to a specific retailer, we support all these initiatives and more. What makes us so effective for our retail clients, I believe, is that they can parse our nearly 3,000 club network down to just the locations that best match their needs and create very impactful, cost effective campaigns – both due to the quality of our audience and that fact that so many health club members go shopping and out to eat after they workout," he added.

Visit Health Club’s Premier Member Profile…

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