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K2 In Houston - Live Video and Projection, Proof Everything Is Bigger In Texas | K2 In Houston - Live Video and Projection, Proof Everything Is Bigger In Texas |
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HOUSTON, TX, National Transit Media (NTM) pulled the largest moveable backdrop/billboard in the United States into Houston’s Reliant Stadium this week for Miller Lite at the Houston BBQ, the prequel to the Houston Stock Show and Rodeo.“We’ve brought the K2 into this event to allow Miller not only to be the most impactful sponsor here at Reliant Stadium but to be the ‘jumbotron’ provider by shooting all the action on the Miller stage, then producing and projecting that content onto the K2,” Shane Edmonson, VP of Sales for NTM said. NTM also ran a loop of commercial content in between the nightly acts that included co-promotional material with the title sponsor.
Comprised of two illuminated media surfaces, using giant printed banners with a total advertising space of 4000 sq. ft.(2000 sq. ft. per side), the K2 is being used for experiential marketing, road shows and sponsorship activation at every kind of event. The K2 was installed at the South Lot of Reliant Stadium yesterday and will be displayed through Saturday at midnight NTM activated Miller’s sponsorship at the Houston BBQ Cook-off for 5 days (viewable from every freeway near the stadium) with 3 nights of projection and live video production. Over 200,000 people attended the Cook-off over the 3-day event.
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