HOUSTON, TX, National Transit Media (NTM) pulled the largest moveable backdrop/billboard in the United States into Houston’s Reliant Stadium this week for Miller Lite at the Houston BBQ, the prequel to the Houston Stock Show and Rodeo.

“We’ve brought the K2 into this event to allow Miller not only to be the most impactful sponsor here at Reliant Stadium but to be the ‘jumbotron’ provider by shooting all the action on the Miller stage, then producing and projecting that content onto the K2,” Shane Edmonson, VP of Sales for NTM said. NTM also ran a loop of commercial content in between the nightly acts that included co-promotional material with the title sponsor.

“We projected excellent video content onto the K2 in challenging outdoor lighting conditions. We have continually worked to provide excellent service in any situation. We kept our motto here – we do ‘go anywhere’ and we do it well. We also provided an overlay that was applied to the K2 for daytime viewing that really added extra impact and illustrates another facet of the K2’s versatility and effectiveness,” said Brandon Snyder, President of NTM. “Throughout the event the audience loved it and wanted to talk about our activation. Miller was the center of attention 24/7.”

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