New York, NY - On The Go Marketing announced today that it will launch The Latina College Life Tour during National Hispanic Heritage Month this fall, in partnership with Cipha Sounds, the world-renowned DJ and host of Cipha Saturdays on New York City’s Hot 97, with concert appearances featuring leading Hispanic performers.The Latina College Life Tour is an annual tour celebrating the female Hispanic experience during Hispanic Heritage Month and is held at major Universities in Chicago, New York, Miami, Dallas and Los Angeles throughout September & October. The Latina College Life Tour combines music, fashion, education, beauty, film, comedy and community to create a one-of-a-kind experience that will entertain and educate over 300,000 young Latina women nationwide.

“The Latina College Life Tour will honor and embrace the essence of Hispanic culture, which has influenced and contributed so much to American society,” said Mark DiPippa, CEO and Co-Founder of On The Go Marketing. “We’re creating an enriched opportunity for our partners to support Latina students while they observe Hispanic Heritage Month as a community.” Each two-day campus event will marry education and entertainment to showcase contemporary lifestyle and accomplishments of the Hispanic community. The tour will feature the Hispanic Heritage Display, celebrating key Hispanic individuals, achievements, and events in music, film, fashion and history and their effect on American culture at large; The Latina Village, a sponsor interactive area featuring health and beauty make-over’s, fashion tips and product demonstrations from national brand sponsors; The Latina Film Series, screening landmark Hispanic films and television programs from the past and present; The Latina Live Concert Series, featuring Cipha Sounds bringing together today’s most exciting Latino performers for a one-of-a-kind concert; and the Latina Lecture Series featuring intimate conversations with Hispanic professionals from the fields of entertainment, lifestyle and business with an emphasis on fiscal responsibility, cultural identity, politics and career development. For Cipha Sounds, a self-proclaimed “Nuyorican” and host of MTV’s Sucker Free, noted for breaking artists such as Eminem, 50 Cent and Juvenile, the tour provides a way to give back to the Hispanic community in which he was raised. “The Latina College Life Tour is my way of giving back to the culture that has given me so much,” said Cipha. “This tour will shine a light on Latina culture, one of the most vibrant threads in the fabric of American and collegiate life.” For more information on the LCLT, sponsorship opportunities or other inquiries, please contact Peter Pallad, Director Latina College Life Tour (212) 937-6600 x323 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it