Intelligence Press Releases Prime Point Media Expands With Promotions, New Staff And Inventory | Prime Point Media Expands With Promotions, New Staff And Inventory |
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“This year, we are adding a huge volume of high-quality inventory, including large-format phone kiosks and PartnerBins in several markets. We are growing our sales team to market the new inventory and maintain outstanding service to our advertisers, media buyers and providers,” said Robinson. “Dana and Jake helped us reach this stage of rapid growth, and the addition of Kerry will help take us to the next level.” “Prime Point Media provides advertisers with targeted eye-level outdoor media in every DMA,” said Michaelis. “With the addition of large-format phone kiosks in New York City, PartnerBins in new markets and PrimeCasting, we offer advertisers a full menu of quality display advertising. This is going to be a big year for us. ”Dana Michaelis, Senior Vice President of Sales, oversees all staff, operations and activities of the Prime Point Media.Before joining Prime Point Media, Michaelis spent 17 years at The Weather Channel, which he joined prior to its launch. As Senior Vice President of Affiliate Sales, he secured almost $500 million in license fee revenue. As Vice President of Business Development, he syndicated live Weather Channel forecasts in top market radio stations across the country, established the syndication of branded weather maps for newspapers, and launched "1-900 Weather," which became the leading telephone weather service. Jake Kovacik, Director of National Sales, joined Prime Point Media as Senior Account Executive in 2003 and has broken company sales records with huge increases year over year. Prior to joining Prime Point Media, he was a Senior Account Executive at DVC Worldwide in charge of the Labatt USA/Rolling Rock accounts. As an Account Executive at Anheuser-Busch, Inc., he coordinated and implemented all national advertising and marketing programs. As Director of National Sales, he will increase and oversee the team of local and regional account executives and manage the company’s increasing presence in the New York Market. Kerry Andrews, Prime Point Media’s new West Coast Account Executive, has over two decades of experience in advertising, including television broadcast, internet and alternative out-of-home. Prior to joining Prime Point Media, Andrews was vice president of sales for Autowrap-Freecar and vice president of national sales for Asphalt Media, placing ads on tractor trailers. He also spent over 10 years in New York, where he was director of business development for MTV Networks, vice president of Katz Television and executive vice president of the Network of Independent Broadcasters.
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AboutPrime Point Media (www.primepointmedia.com), a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of street-level outdoor advertising nationwide. With a proprietary database of more than 700,000 highly-visible locations identified by demographics, income, ethnicity, event venues and other specific characteristics, the Prime Point Media network enables advertisers to precisely target audiences at cost-effective rates. Prime Point Media’s “always on” eye-level ad displays include PartnerBins, located in high-traffic urban areas to collect recycling; exclusive beach displays on lifeguard towers; and PrimeCasting, which uses Bluetooth technology to transmit text and video messages to mobile devices. A 2007 member of the Inc. 5000, Prime Point Media has launched successful Out-of-Home ad campaigns for American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, The Coca-Cola Company, General Motors, Ford, Miller Brewing, Procter and Gamble, Time Warner, Verizon and many other local and international brands. Company
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