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SMS in Financial Service Market

AdVieux text message advertising The challenge for the Duck9 Text message campaign was to convince college students to pay attention to their credit ratings. Rather than expecting students to visit their website, Chiang, owner of Duck9, hosted credit seminars at college campuses across the country to meet students. They collected data from students including: name, email address, and cell phone. Next, Duck9 sent a simple SMS text message saying “Duck9 reminder to check your NYU Visa that’s due the 25th. This’ll be your 17th on time payment.”

Results: In two years, Duck9 has signed up 500,000 subscribers for their free SMS reminder service. 50% are converting to registered users on the Duck9 site. Not everyone loves the service, but their unsubscribe rate is just under 6%. The “friend-of-the-student” approach to seminars has been so successful that Chiang is seeing 90% signup for the service.

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Contact

AdVieux Mobile Marketing

Contact Person:	Jim Pieretti
Direct Phone:	904.482.0435
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About

Adieux interactive SMS Mobile Marketing is the new wave in advertising media.
Now customers can interact with your business in real time to request your
marketing and content directly via their mobile devices.

Company

Website:	www.advieux.com
Location:	Florida
Company:	Advieux
City:	Jacksonville
State:	FL
Zip Code:	32256
Country:	USA
Address:	6851 Distribution Avenue South
Phone #:	904.482.0435
Fax #:	904.288.8471

Previously Released

Date	Title

Wednesday, 13 February 2008	SMS in Financial Service Market
Wednesday, 13 February 2008	Cellular Mobile Media FAQ's
Wednesday, 13 June 2007	Mobile Text Coupons FAQ's
Tuesday, 13 February 2007	Colleges Using Text Message Advertising
Tuesday, 13 February 2007	Mobile Marketing Chevrolet Case Study

Last Updated ( Tuesday, 26 February 2008 )

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