Mobile Text Coupons

24% of cell phone owners are interested in receiving special offers and coupons on their cellphones. (JupiterResearch) 13% of marketers used text message ads in December 2006. (Forrester Research, 03/2007) 14% of U.S. mobile phone users made a purchase as a result of a promotional text message they received. Hollywood Video earned 15%+ redemption rates. Capitol Records earned 10% redemption rates. Dunkin’ Donuts’ campaign generated a 4% click-through rate that converted into a 21% increase in store traffic from customers redeeming their coupons. JupiterResearch has found that 37% of advertisers utilizing mobile marketing are doing so toincrease short-term product sales. 24% of cell phone owners are interested in receiving special offers and coupons on their cellphones. Barely one percent of cell phone owners have used text messaging for the purposes ofobtaining a coupon or discount. “Small ticket purchases, along with high value coupons, offer the best near-term opportunities for these marketers.” Mobile Coupon UsersA recent Cellfire study about mobile coupon redemption during the six month period ending June 30 says that Miami-Fort Lauderdale tops the list of markets with the highest per capitausage of mobile coupons, with Northern California and Texas taking most of the other topspots. 68 percent of coupons redeemed were from mobile shoppers between the ages of 18-34,followed by shoppers aged 35-44 with 18 percent. Food and entertainment topped the list ofcategories for which coupons were most frequently redeemed.

Top 10 Markets for Mobile Coupon Usage per Capita1) Miami/Fort Lauderdale, Fl2) Sacramento, Stockton, Modesto, CA3) Chico/Redding, CA4) Dallas/Fort Worth, TX5) Waco/Temple-Bryan, TX Analysis indicated the majority of discounts were redeemed on Saturday, Tuesday andSunday, in that order. Tuesday is typically one of the slowest days for retail but one of thehighest for mobile coupon usage.Source: Center for Media Research, “Miami Mobile Shoppers Top Coupon Users”, 08/13/20076) El Paso, TX7) San Francisco, San Jose, Oakland, CA8) Jonesboro, AR9) West Palm Beach, Fort Pierce, FL10) Atlanta, GA

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