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Spanish Broadcasting System's Station Domination | Spanish Broadcasting System's Station Domination |
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In Los Angeles, the #1 Hispanic and radio market in the country, SBS recently launched the striking Rail Station Domination campaign with CBS Outdoor Latino taking over four of our LA Subway Stations. In addition to the Station Domination they completed a 360 degree outdoor campaign which included a large showing of bulletins, transit shelters, bus advertising and the newly available Rail on the MTA Green Line. The pervasive out-of-home campaign successfully promoted their major Southern California stations, KLAX-FM "97.9 La Raza" & KXOL-FM "Latino 96.3." "SBS LA has a tremendous working relationship with CBS Outdoor Latino and they have played a major role in keeping our stations top ranked in the market. They understand our needs and marketing goals and the response to our "rail station domination" has been sensational. We will continue to use out-of-home marketing with CBS for years to come." Peter Remington VP/Market Manager SBS LA. KLAX-FM "97.9 La Raza" & KXOL-FM "Latino 96.3" gives their listeners an up-close and personal experience with their favorite regional Mexican, Norteño artists and hot Latino hip-hop. SBS strategically utilized out-of-home to target Hispanics to deepen their relationship with their loyal listener and to reach out to potential new listeners. The campaign influenced Latino Los Angeles to tune into the HOTTEST stations In town. To give your brand or product an unavoidable presence in your Hispanic market, contact Arthur Rockwell at CBS Outdoor Latino today! Visit CBS Outdoor Latino's Premier Member Profile...
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