LAS VEGAS, NV – “Las Vegas is the perfect place for the K2,” said Shane Edmonson, VP Sales of NTM, “ they’ve known bigger is better for a long time and the Clark County authorities have been amazing to work with.”

The K2 is erected in Las Vegas to promote Pokerstars.net and shoot video against its face. “The K2 is more than just branding,” said Brandon Snyder, President of NTM, “it’s a backdrop for events, video productions; anything you can think of can use the K2 to break through the clutter and get noticed.”

The K2 was used in Las Vegas at two locations for seven days. “We’re very proud of our ability to research effective locations, in a very busy land use environment, where the K2 could be as effective and impactful as its six-stories and Pokerstars.net deserve. The world’s largest poker site on the world’s largest backdrop, perfecto.”

NTM worked successfully with Clark County, local landowners, Pokerstars.net and their agency to create a successful schedule to shoot video and promote the client in effective locations. “We were across the street from the Rio- you can’t do better.”

Comprised of two illuminated media surfaces, using giant printed banners with a total advertising space of 4000 sq. ft.(2000 sq. ft. per side), the K2 is being used for experiential marketing, road shows and sponsorship activation at every kind of event.

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