ORLANDO, FL, – National Transit Media (NTM) unveils the largest moveable backdrop/billboard in the United States in Orlando for Hewlett Packard at the Specialty Imaging and Technology Expo being held at the Orange County Convention Center this week. “We wanted to show Orlando event organizers, agencies and advertisers what NTM has done at the Grammy Awards™, The World Series of Poker and the Red Bull Air Race,” Brandon Snyder, President of NTM said.

He added, "NTM wanted Orlando and the SGIA to see the future of event marketing first hand. We want commend HP, the SGIA and the OCC for their forward thinking in embracing our cutting edge services. The Orange County Convention Center deserves a lot of credit as the management team here is one of the most professional and organized we’ve encountered and the OCC is certainly one the best run facilities we have ever worked with.” Comprised of two illuminated media surfaces, using giant printed banners with a total advertising space of 4000 sq. ft.(2000 sq. ft. per side), the K2 is being used for experiential marketing, road shows and sponsorship activation at every kind of event. The K2 was installed at the Orlando Convention Center yesterday and will be displayed outside the convention center’s north entrance for the rest of this week. Additionally, NTM is hoping to discuss the effectiveness and benefits of not only using the K2 as the largest moveable billboard in America as it is being used in Orlando but as a backdrop for experiential marketing. “The K2 is not just a sign- it’s an ROI magnet,” said Shane Edmonson, Vice- President of Sales for NTM.

“The combination of our media inventory and concept-driven creative form a turn-key marketing solution whose impact, value and effectiveness is unrivalled,” Edmonson said. “Variable data - like projected SMS messages and live or pre-produced video - will be an exciting part of our K2 services in the months to come,” Snyder said.

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