CHARLOTTE, NC – NTM has brought 1800 Radiators and Radiator.com, the largest online auto parts retailer, to NASCAR. “Using our concept-driven creative, excellent staffing and tools, we have created a way for Radiators.com to reach their target audience with real ROI,” said NTM Vice President of Sales Shane Edmonson. NTM created a 12 month calendar, using models dressed in 1 800 Radiators pit crew costumes, that was available only online. NTM marketed the calendar and Radiator.com’s services and products with the same models hosting hospitality events at the Charlotte race and later this year the Texas Motor Speedway race in Dallas. “We’re driving the customer to where the action is and they’re loving it,” President Brandon Snyder said. The Radiator Girls mixed and mingled with the Charlotte NASCAR crowd, handed out T-Shirts in gathering places outside of the track and told everyone they met about 1 800 Radiators, Radiator.com and the amazing products and services they offer all the while letting them know to get the calendar, they had to go to the website and download it.

“We’re the inertia is still building and so far we’re seeing the number of downloads off the website climbing everyday,” said Snyder.

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Contact

Contact Person:	Shane Edmonson
Direct Phone:	866.503.8844
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About

Headquartered in Lubbock, TX, National Transit Media (NTM) provides unique and effective out-of-home and experiential marketing services to the most respected Fortune 500 companies in the United States. NTM’s commitment to innovation and pursuit of value-added concepts are the hallmark of the organization. NTM’s presence is felt in every major market in the United States.

Company

Location:	Texas
Company:	National Transit Media, Corp.
City:	Lubbock
State:	TX
Zip Code:	79412
Country:	USA
Address:	2315 50th Street Ste F
Phone #:	866.503.8844
Fax #:	806.687.8971

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