With U.S. troops currently deployed around the world, it is critical for all branches of the military to continue to attract enough recruits to sustain the size of the force. Over the past several years, there have been numerous news items reporting on the challenges of all branches of the military to meet their recruitment goals, and there have been numerous advertising and marketing campaigns employed to meet these targets.

Results for this campaign were very positive, with an opt-in rate on the PrimeCasting component of 16.5%, far superior to the reported results of several previous pilot programs. This campaign was the first multi-market deployment of Bluetooth advertising and was the subject of several news articles about the emerging use of Bluetooth technology in advertising.

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