Don’t you just love it when things work out the way your client wants them to? On December 19, Massivemedia produced a 30-Santas-strong Street Team event for Americans for Balanced Energy Choices. The target audience included legislators, “Influentials” and Opinion Leaders in Washington DC; the objective: Create positive awareness about affordable, friendly, reliable coal (the US has a 250 year supply of coal, over 50% of our electricity comes from coal) while garnering earned media (PR) from this activity.

MASSIVEMEDIA’s ethnically diverse male and female street team reps (dressed as Santa Claus) spent the day distributing XMAS stockings to the DC Community… with coal in them… and a special message about why coal is the future of America ’s energy. The stockings and coal-shaped chocolate premiums were a big hit – we distributed over 5,000 units, as well as mints and print collateral, achieving over 100,000 impressions! The Santa posse hit all the congressional office buildings, plus the Union Station and Capitol South Metro stations. Some people decided to skip the lines at the mall this season and had their pictures taken with MASSIVE’S Santa right there on the street as well. Spreading the word beyond DC, our Santa teams also visited presidential campaign offices in South Carolina, Nevada and Iowa to spread a holiday message of energy independence!

Massivemedia is a full-service alternative media and marketing vendor with national capabilities, established in 1994.

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