Domination was the name of the game for the Pillsbury team in Atlanta Georgia during the National Association of convenience stores convention. Zenith Media, out of New York, teamed up with the do it outdoors promotion team to create a unique and flawless strategy of targeting convention goers via a 4 person do it outdoors Segway team and Mobile Billboard that encompassed the Georgia World Congreaa Center area where the NACS convention was being held.

The main objective of this mobile advertising campaign were to educate all consumers and convention goers about Pillsbury's "Sweet Minis, Mighty Sales" promotion, along with driving traffic to the Pillsbury Brands booth inside the convention. Over this three day campaign 6,500 Pillsbury bounce back cards were distributed. Pillsbury is surely enjoying the sweet smell of success after this dynamic do it outdoors promotion.

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Contact

Contact Person:	Cynthia Reichard
Profile URL:	http://www.greatoutdoornetwork.com/GON/DIO
Direct Phone:	888 852 9143
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.doitoutdoors.com
Location:	York, PA
Company:	do it outdoors
City:	York
State:	PA
Zip Code:	17406
Country:	United States
Address:	3111 Farmtrail Rd
Phone #:	1 888 852 9143
Fax #:	1 717 852 9199
Media Kit:	DIO Media Kit

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