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Eye Open The Door To North America

Chief Executive Officer – Eye Group Gerry Thorley announced today Eye’s
establishment of its North American operation.
With the 100% acquisition of the shopping mall advertising business previously
conducted by Media Choice LLC, Eye have commenced operating as an Out-of-
Home Media Mall operator with established offices in New York and Austin.
The acquisition took place on June 14, 2006 and carries the assigned static, indoor
advertising rights to up to 150 properties, 14 are independent and the remainder are
Simon Property Group related malls.
Gerry Thorley commented that, ‘The senior Eye management team have spent the
past 12 months analysing and evaluating business opportunities in the USA and the
expansion of our business into North America is testament to them.’
Of the 150 properties in the Eye Mall Media portfolio, 91 malls are currently
deployed and have in excess of 800 panels available. The remaining 59 malls will be
rolled out over the next 10 months increasing the advertising panel universe to
1400. All malls in the portfolio will trade under the Eye Shop product range. The portfolio includes the Montgomery Mall and Oxford Valley in Philadelphia and
SouthPark in North Carolina.
Mikael Thygesen, Senior VP Business Development, Simon Property Group
commented, ’We believe that Eye shares Simon’s desire to transform and enhance
mall media. Eye has the experience and capabilities to deliver a first-class indoor
static media program at Simon Malls.’
Eye Shop will provide a mixture of internal and external, static and scrolling displays
throughout the portfolio.
Newly appointed CEO of Eye Media, North America, David Gibbs said, ‘Eye Mall
Media (USA), LLC will also integrate 17 Media Choice employees into the
organization which will continue to operate out of the Austin office and a head office
has been established in New York.’
‘They are a great team and will all make a significant contribution to the Eye
business development.’
Eye Corp began its life in Australia in 2000 and is one of the world’s fastest growing
Out-of-Home media solutions companies. In the past 18 months Eye has expanded
into South-East Asia and Europe. The move into North America has been part of
Eye’s ongoing commitment to look to new regions where the Eye expertise, product
quality and innovation are of value.
Eye has offices in and operates outdoor media businesses in Australia, New Zealand,
Indonesia, Singapore, Europe and North America.
* Eye Corp is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN
television network.
For more information:
North American Contacts
David Gibbs Diane Tremain
CEO - Eye Media, North America Marketing Director - Eye Media, North America
T: + 1 917 992 1800 T: +61 2 8584 2222
E: davidgibbs@eyecorp .com E: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Australian Contacts
Gerry Thorley Janine Wood
Chief Executive Officer – Eye Group Marketing Director - Eye Group
T: +61 2 8584 2222 T: +61 2 8584 2222
F: +61 2 9552 2826 F: +61 2 9552 2826
E: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it E: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
www.eyecorp.com www.eyecorp.com

Last Updated ( Sunday, 11 March 2007 )

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