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Vertigo for retail | Vertigo for retail |
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Already a leader in innovative displays for the Out of Home Advertising Industry, in the fall of 2007 Vertigo announces Trigger our new line of dynamic retail displays. Dynamic displays with the right content are integral to selling products. Repurposed television advertisements in a casual dining restaurant or a hardware store will not create transactions. But, a visit to the doughnut shop for a coffee may result in witnessing the impact of a digital sign displaying a doughnut being drizzled with icing. Customers respond positively to fresh, real time information, in motion. The challenge for this new age of digital communications is to marry technology, design, and content ensuring that all the pieces work collaboratively. Content, distribution, play lists, licensing and installation is a complex combination with a sum that is greater than its parts. Vertigo is a single-stop for performance-focused, dynamic signage. We help our clients defi ne their business objectives and support them with a solution that will build a brand, increase customer loyalty, increase sales, and ultimately provide a return on objectives. Our in-stock product lines range includes a full line of standard displays and custom confi gurations to suit any location as well as scrolling and LCD POS displays. A vertigo Consultant is available to help select and deploy the right display for your needs.
When Vertigo launched in 2002, founders Chris Bolton and Ralph Idems had a singular vision: EXCELLENCE. Today, excellence continues to drive us from our product service innovation, to our recruitment, retention, culture, and execution strategy. Our vision is what propels the company forward, now with 60 employees from two at our inception. Based in Toronto, Canada Vertigo recently opened offices in the US and China with plans to launch a UK office in early 2008. Vertigo designs, engineers and produces a comprehensive line of products including street furniture, mall directories, POS displays, menu boards, kiosks and many custom parts and assemblies. Our Toronto facility manages the design, engineering, prototyping, testing and manufacturing products of small to medium volumes. Also based in Toronto is our advanced design and engineering group comprised of products designers, mechanical, electrical, lighting and thermal engineers. In addition, Vertigo houses a part manufacturing facility and complete final assembly cells which includes our newest ESD line for electronic assembly. While Vertigo’s Toronto operation will continue to be the Global head office and New Product Introduction Centre, Vertigo will produce large product volumes in our new FAT (final assembly and test) capability in China.
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