Objective: To encourage attendees of the Medical Design and Manufacturing West expo to attend the 3 day event. Ultimately, this would reward the exhibitors and encouraged attendees to continue being an exhibitor for future expos.

Elements: Chariot's ten member Segway team operated in all five exhibit halls of over 800,000+ square feet at the Anaheim, CA Convention Center. Equipped with an ipod/docking station and the brand ambassadors sampling fliers, the Segways promoted the final day ipod giveaway through audio and print.

Results: The Segway Teams gave away an ipod every minute during the final days of the expo (200 ipods as prizes)and generated impressions with nearly 100% of the expos attendees. Rainer Perry, President of Destination Blend, commented that this was a great improvement from previous years and looked far more professional.

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