(TORONTO: November 22, 2007) – Using Outdoor Broadcast Network’s real time capabilities and responsiveness, the Ontario Lottery and Gaming Corporation (OLG) will post new creative to update jackpot amounts and next draw deadlines for its Lotto 6/49 and Super 7 draws when the jackpot amounts exceed $20 million. The video spots, created by MacLaren Advertising, Toronto were adapted from OLG’s television campaign. Media buyer is Media Buying Services (MBS) of Toronto. The outdoor advertising campaign runs until end of March 2008. “OBN video boards allow the Lotto 6/49 and Super 7 jackpot messages to reach an extended audience prior to each draw. TV creative can be easily adapted at minimal cost and provide a timely reminder to the out-of-home viewer,” says Richard Rigden, Associate Account Director of MBS. The video board spots are running on several OBN locations in Toronto. Outdoor Broadcast Network (OBN) is Canada’s national digital video billboard company and also offers several specialized out-of-home media venues. OBN provides marketers with innovative advertising solutions by leveraging technology that enables them to engage their viewers. The OBN national network delivers a weekly audience of over 13 million across the markets of Vancouver, Victoria, Chilliwack, Edmonton, Calgary, Winnipeg, Windsor, Niagara Falls, Cambridge, Hamilton and Toronto, Canada.

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