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It all adds up to cleaner air, business for AOM Milwaukee | It all adds up to cleaner air, business for AOM Milwaukee |
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The Department of Natural Resources and the Wisconsin Partners for Clean Air (WPCA) hosted the 2004 “Clean Air Extravaganza” at Discovery World in Milwaukee. As a part of this year's “It All Adds Up to Cleaner Air” campaign pump toppers were displayed at about 35 Milwaukee area gas stations. The campaign was implemented by AllOver Media and featured four car related/air quality messages. The pump topper idea was cited at a past Wisconsin Partners for Clean Air steering committee meeting as an worth re-pursuing. Pump toppers speak to the captive audience of motorists fueling their vehicles and remind them to tighten their gas caps and not top off their gas tanks. Pump topper messages were previously displayed as a part of the 2000 “It All Adds Up” campaign. “The Wisconsin Partners for Clean Air is a shining example of a successful long-term partnership and shows what we can all do to protect the environment,” said P. Scott Hassett, Secretary of the Wisconsin Department of Natural Resources. The first part of the event announced the finalists and winners of the Wisconsin Partners for Clean Air Recognition Awards. These awards recognize a select number of organizations that took voluntary actions to improve air quality in the previous year. In announcing the finalists and award recipients, Regional Director McCutcheon noted, “These awards provide an opportunity for businesses to share information on successful efforts, receive public recognition and attract customer attention,” said Gloria L. McCutcheon Southeast Regional Director, Wisconsin Department. of Natural Resources.” (from www.cleanairwisconsin.org)
AllOver Media is building an out-of-home media network to reach captive audiences across the country. We reach people where they live, work, and play. Our gas pump advertising, indoor print advertising, and digital indoor advertising catch people as they move through their day.
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| Last Updated ( Wednesday, 26 December 2007 ) | |||||||||||||||||||||||||||
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