(WPCA) hosted the 2004 “Clean Air Extravaganza” at Discovery World in Milwaukee.

As a part of this year's “It All Adds Up to Cleaner Air” campaign pump toppers were displayed

at about 35 Milwaukee area gas stations. The campaign was implemented by

AllOver Media and featured four car related/air quality messages. The pump topper

idea was cited at a past Wisconsin Partners for Clean Air steering committee meeting

as an worth re-pursuing. Pump toppers speak to the captive audience of motorists fueling

their vehicles and remind them to tighten their gas caps and not top off their gas

tanks. Pump topper messages were previously displayed as a part of the 2000 “It All

Adds Up” campaign.

“The Wisconsin Partners for Clean Air is a shining example of a successful long-term

partnership and shows what we can all do to protect the environment,” said P. Scott

Hassett, Secretary of the Wisconsin Department of Natural Resources. The first part of

the event announced the finalists and winners of the Wisconsin Partners for Clean Air

Recognition Awards. These awards recognize a select number of organizations that

took voluntary actions to improve air quality in the previous year.

In announcing the finalists and award recipients, Regional Director McCutcheon noted,

“These awards provide an opportunity for businesses to share information on successful

efforts, receive public recognition and attract customer attention,” said Gloria L.

McCutcheon Southeast Regional Director, Wisconsin Department. of Natural

Resources.”

(from www.cleanairwisconsin.org)

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