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Public restrooms are latest advertising

Stephanie Paterik

The ArizonaRepublic

The future of indoor advertising is in a public restroom near you.

Jilly's American Grill in Chandler and Dos Gringos bar in Tempe are among the first Valley

restaurants to feature liquid crystal display screens in restrooms. Animated, Internet-based

images flash onto the screens, advertising everything from dry cleaners to custom car

rims.

Men are used to seeing sports pages tacked above urinals. And John Cuccio, 38, of

Chandler, said he has seen TVs there, too. But flash advertising at eye level in Jilly's

restroom was something new.

"It's the first time I've seen something like this," he said during the lunch hour last week.

"Advertising's not bad, but you don't spend a whole lot of time in there."

Studies show a visit to the public restroom lasts about 90 seconds. And restrooms have

become a viable sector of the indoor advertising industry over the past two decades.

Longtime friends Josh Ettisvold, 30, and Austin Moore, 29, are largely responsible for

bringing high-tech bathroom billboards to the Valley. Ettisvold opened an AllOver Media

franchise in Phoenix this summer and recruited Moore to be his senior account executive.

They say convincing establishments to test-drive a new technology is not easy. Restaurant

owners can buy the $1,000 LCD screens and get a significant portion of the ad revenue, or

simply lend space for the screens and get a smaller slice of the profits. AllOver Media's 10

venues have chosen the latter.

Jilly's manager Dutch Hollaender said the restaurant did not purchase the pricey LCD screens for fear of vandalism. He suggested placing

the screens high above urinals in the men's room and vanities in the women's room, but AllOver insisted they be at eye level.

"There hasn't been any damage so far," Hollaender said. "Just a stain, but that was probably a defect with the screen."

It's a no-risk arrangement since Jilly's is not liable for the screens, he added. Plus, the restaurant can advertise drink specials.

Dos Gringos has a similar deal with Eye Spy Advertising of San Jose, which has screens in seven Valley locations, according to the

company's Web site.

The forum seems to be working, Dos Gringos manager Jon Lane said.

"A couple new drinks we've advertised have sold well," he said. "It's not the only reason, but it helps."

Some customers have complained about seeing the same ads over and over, but for the most part patrons don't seem to mind intimate

commercialism, Lane said.

Elaine Stoler, 69, dined at Jilly's while visiting Chandler last week and wondered what's next.

"It's an interesting concept," the Michigan resident said. "Next, you'll see it when you lift up the seat cover."

David Kadlubowski/The ArizonaRepublic

An LCD screen flashes advertisements in the

men's room at Jilly's.

Visit AllOver Media's Premier Member Profile...

Contact

All Over Media

Contact Person:	Tony Jacobson
Direct Phone:	7634884021
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

AllOver Media is building an out-of-home media network to reach captive audiences across the country. We reach people where they live, work, and play. Our gas pump advertising, indoor print advertising, and digital indoor advertising catch people as they move through their day.

Company

Website:	www.allovermedia.com
Company:	All Over Media
City:	Minneapolis 55369
State:	MN
Zip Code:	55369
Country:	United States
Address:	6901 E. Fish Lake Rd. Suite 180
Phone #:	800-525-8762
Fax #:	763.424.1836
Media Kit:	Download Franchise Brochure

Previously Released

Date	Title	Hits
Wednesday, 21 November 2007	It all adds up to cleaner air, business for AOM Milwaukee	120
Wednesday, 21 November 2007	AllOver Media Is AllOver	156
Wednesday, 21 November 2007	Public restrooms are latest advertising	131
Wednesday, 21 November 2007	Public restrooms are the latest venues for advertisements	119

Last Updated ( Wednesday, 26 December 2007 )

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