Outdoor Advertising- The Largest B2B Media Network for the Out of Home Industry - Public restrooms are the latest venues for advertisements

Home

Intelligence

Press Releases

Public restrooms are the latest venues for advertisements

Public restrooms are the latest venues for advertisements

By Greg Paeth Post staff reporter

By Greg Paeth Post staff reporter TV viewers and radio listeners can dodge commercials by pushing a button. Motorists may not notice the billboard as they zip by at 65 miles an hour. Readers can thumb past a print ad with similar speed when all they really want is the box score from last night's game. Internet pop-up ads can cause blood pressure to skyrocket.

But chances are pretty good that advertising could get your undivided attention for a couple of minutes if you use public restrooms. Bathrooms in sports arenas, bars and restaurants, once considered ad-free zones, have become the latest venue for marketers to pitch products.

At a time when people get bombarded with hundreds of advertising messages every day, it's becoming more difficult to reach specific consumers, said Rick Kamel, a spokesman for the Indoor Billboard Advertising Association, which represents 34 indoor advertising companies.

"It takes a lot more today than just buying "Father Knows Best" at 8 p.m. on TV 7," said Kamel.

The Greater Cincinnati franchise for Minneapolis-based AllOver Media is the company behind bathroom advertising throughout Greater Cincinnati and Dayton. The company has agreements for 200 locations that allow it to post some 3,000 advertising boards.

Since owner David Habisch bought out a competitor, AJ Indoor, a few years ago, it's also the only company in town devoted to indoor advertising.

The business is estimated to generate national revenue of about $50 million a year, still a tiny but growing fraction of the $5.5 billion U.S. billboard industry.

AllOver recently signed a new agreement with CincinnatiGardens to provide advertising inside the six restrooms in a building that's home ice for the Cincinnati Mighty Ducks hockey team. It also has agreements at the Shoemaker Center and Nippert Stadium at University of Cincinnati, U.S. Bank Arena, Regents Hall at Northern Kentucky University as well as health clubs, beauty and bridal salons, restaurants, bars, race tracks and city-owned parking garages.

"It's another way to get in front of people with your message when you have a captive audience for two-and-a-half minutes," the estimated time for a typical bathroom visit, said Habisch.

The deals with the sports venues and nightclubs ensure that the ads will be seen by a sought-after demographic: young people with disposable income.

"These are pretty good spots for the companies because they are going to let sports fans know what they have," said Pete Robinson, president of the CincinnatiGardens.

Men's room ads are typically positioned above urinals; ads for women are posted inside bathroom stalls. Other ads may be posted elsewhere in the restroom.

"Once you stand there and read it, you remember it," said Habisch.

Ads also can zero in on a geographic area, spreading the word about a neighborhood shop or a restaurant that may be located just a half-block away.

AllOver clients have ranged in size from Procter & Gamble, which advertised its Pampers brand disposable diapers above baby changing stations, to mom-and-pop saloons.

AllOver charges advertisers to deliver their message and then pays businesses for the right to post ads on their premises. AllOver's revenues reflect the difference between those two numbers.

Visit AllOver Media's Premier Member Profile...

Contact

All Over Media

Contact Person:	Tony Jacobson
Direct Phone:	7634884021
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About

AllOver Media is building an out-of-home media network to reach captive audiences across the country. We reach people where they live, work, and play. Our gas pump advertising, indoor print advertising, and digital indoor advertising catch people as they move through their day.

Company

Website:	www.allovermedia.com
Company:	All Over Media
City:	Minneapolis 55369
State:	MN
Zip Code:	55369
Country:	United States
Address:	6901 E. Fish Lake Rd. Suite 180
Phone #:	800-525-8762
Fax #:	763.424.1836
Media Kit:	Download Franchise Brochure

Previously Released

Date	Title	Hits
Wednesday, 21 November 2007	It all adds up to cleaner air, business for AOM Milwaukee	120
Wednesday, 21 November 2007	AllOver Media Is AllOver	156
Wednesday, 21 November 2007	Public restrooms are latest advertising	131
Wednesday, 21 November 2007	Public restrooms are the latest venues for advertisements	119

Last Updated ( Wednesday, 26 December 2007 )

< Prev		Next >

[ Back ]

EZINE
NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.