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Streetblimps Incorporated Google Earth To Improve Monitoring Of Mobile Billboard Campaigns | Streetblimps Incorporated Google Earth To Improve Monitoring Of Mobile Billboard Campaigns |
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GARDEN CITY, NY—Streetblimps, a company that implements out-of-home marketing campaigns, has become the first Mobile Billboard provider to incorporate Google Earth into its GPS monitoring. The new technology uses satellite imagery to depict a truck’s location, within 50-feet. Streetblimps’ monitoring system is the only one in the industry that enables clients to track their campaigns in real time. The technology is managed by an independent, third-party to further enhance its credibility. “Our system sets a new standard of accountability,” said Doug Frantin, president of Streetblimps Inc., whose company owns its own fleet of more than 80 mobile billboards in major markets throughout the U.S. “The mobile billboard industry has lagged behind other advertising mediums when it comes to auditing. Now, our clients can see exactly where their trucks are whenever they want to.” - more - The first independent audit to verify customer reach was conducted in 2000 by the Traffic Audit Bureau, a not-for-profit organization that audits the circulation of out-of-home media in the United States. Since then, standards have been updated and refined. However, Streetblimps is the only company that has incorporated Google Earth, so clients can monitor the status of their campaigns in real time. Streetblimps’ system provides a detailed, close-up look at where the trucks are at all times. Founded in 1987,Streetblimps is the original full service outdoor solutions company that implements out-of-home campaigns throughout North America. Headquartered in Garden City, New York, the company has offices in Los Angeles, Chicago, and Palm Beach. To deliver faster turn-around, better quality and more reliable service, Streetblimps manages every aspect of its marketing campaigns in-house—from design and printing to owning and maintaining its own equipment. # # # Streetblimps President Doug Frantin available for interview. Visit Streetblimp's Premier Member Profile...
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