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Streetblimps Launches Projection Media in 70 Markets Nationwide | Streetblimps Launches Projection Media in 70 Markets Nationwide |
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![]() GARDEN CITY, NY—Outdoor and alternative advertising agency Streetblimps, Inc., has significantly expanded the reach of its projection media programs to more than 70-markets nationwide. This alternative advertising technique enables marketers to project still images or 30-second videos onto buildings in high-profile locations throughout the U.S. “Interest in projection media has exploded,” said Doug Frantin, president of Streetblimps, one of the first companies to expand into the delivery of alternative marketing. “We have responded to the demand from ad agencies by securing locations, creating demographic profiles and delivering scouting reports for projection media sites in more than 70 cities.” Projection media is a fast growing sector of alternative marketing, because it is highly targeted. Unlike other outdoor options that require a longer commitment, projection media can be implemented cost-effectively for a few hours or a few days. Additionally, the ads can be projected onto sites where traditional advertising mediums aren’t available. “Projection media surprises people,” said Frantin, whose company owns all of its own equipment and never out-sources. “It’s a novelty that captures attention. That’s part of why it works so well.” Streetblimps’ scouting reports now provide detailed demographics for each projection media site. Advertisers can now pinpoint locations to reach highly targeted audiences. An array of national consumer brands have already incorporated projection media into their marketing mix. During the past two years, Streetblimps has delivered more than 5,000 hours of projection media—leading the company to significantly expand its offering. Founded in 1987,Streetblimps is the original full service outdoor solutions company that implements out-of-home campaigns throughout North America. To deliver faster turn-around, better quality and more reliable service, Streetblimps manages every aspect of its marketing campaigns in-house—from design and printing to owning and maintaining its own equipment. Every campaign is staffed by insured workers and is covered by liability insurance.
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| Last Updated ( Wednesday, 23 April 2008 ) | |||||||||||||||||||||||||||||||
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