Intelligence
Case Studies
Quaker Oats - Point of Sale Opportunities | Quaker Oats - Point of Sale Opportunities |
|
|
|
Challenge Quaker Oats was interested in promoting the health and wellness benefits of a proper diet to a broad national audience. Outdoor Media Group, the agency handling Quaker's OOH media planning and buying efforts, reached out to Ambient Planet for their Rx bag network.
Strategy A point of puchase opportunity was a key element in the Quaker Oats effort. Ambient Planet provided opportunities within their biggest national chains that targeted Adults 25-54. Chains such as Safeway were also grocery retailers where the product was sold. Over 4 million bags were distributed nationally in the course of one month.
Results Quaker Oats has since renewed this program, supplementing with a coupon that was readily redeemable at the retail level. Safeway reported positive feedback from customers who were incentivized to purchase the brand upon seeing the unexpected message.
|
|||||||||||||||||||||
| Last Updated ( Wednesday, 26 December 2007 ) | |||||||||||||||||||||
| < Prev | Next > |
|---|
NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.
Airports ATM_Advertising Billboards Campus Cinema_Advertising Digital ECO Media Escalators Gas_Stations Health_Clubs management graphic marketing Media Mobile_Billboard In-Store Outdoor Advertising Pizza_Boxes Production Non-Traditional Segways Sports_Marketing Software Transit_Ads Truckside Vehicle Wraps Wallscapes Youth_Marketing
| Premier Members |
| Media Rolodex |
| GON MultiMedia |
| Marketplace |
| Web Directory |
| Submit Your Site |
| *New* Article Archive |
| Newsletter Archive |
| *January Newsletter |
| FAQs |
Escalated Advertising
Leonard Signs
Show/Hide Modules