Intelligence Case Studies Quaker Oats - Point of Sale Opportunities | Quaker Oats - Point of Sale Opportunities |
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Challenge Quaker Oats was interested in promoting the health and wellness benefits of a proper diet to a broad national audience. Outdoor Media Group, the agency handling Quaker's OOH media planning and buying efforts, reached out to Ambient Planet for their Rx bag network.
Strategy A point of puchase opportunity was a key element in the Quaker Oats effort. Ambient Planet provided opportunities within their biggest national chains that targeted Adults 25-54. Chains such as Safeway were also grocery retailers where the product was sold. Over 4 million bags were distributed nationally in the course of one month.
Results Quaker Oats has since renewed this program, supplementing with a coupon that was readily redeemable at the retail level. Safeway reported positive feedback from customers who were incentivized to purchase the brand upon seeing the unexpected message.
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