Outdoor Advertising- The Largest B2B Media Network for the Out of Home Industry - NIKE -Reaching a Specific Target Audience

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NIKE -Reaching a Specific Target Audience

Challenge

Nike wanted to promote their new basketball line up during the All Star Games to their target audience of urban males. The objective was to reach this audience in an intimate, cultural setting with a relaxed environment that allowed Nike to engage their attention - unlike urban magazines that were saturated with footwear/apparel competitors. MacDonald Media, Nike's OOH media planning/buying agency, reached out to Ambient Planet for help in breaking through the clutter.

Strategy

Urban males are notorious for spending lengthy visits in the barber shops not only for their services, but also to interact with peers and to catch up on the latest trends, events and neighborhood gossip. Ambient Planet placed ove- sized free standing billboards in areas of the venues that offered high visibility: in waiting dens, in windows and at check outs. Nike also provided alphabet books showcasing the current All Star basket ball athletes which were distributed to customers throughout program duration.

Results

This initial program was very well received by customers and venues who were buzzing about the game, the athletes and Nike's clever strategy. Customers were excited to see the sneak preview of the new Nike designs and venue owners were pleased to provide value back to their patrons. Nike has since renewed their barber shop efforts with Ambient Planet and has plans for a national rollout.

Visit Ambient Planet's Premier Member Profile....

Contact

Contact Person:	Linda Bueno
Direct Phone:	+12123345810 ext.201

Company

Website:	www.ambient-planet.com
Location:	New York, NY
Company:	Ambinet Planet
City:	New York
State:	NY
Zip Code:	10012
Country:	United States
Address:	270 Lafayette Street Suite 905
Phone #:	212-334.5810
Fax #:	212-334.5811

Previously Released

Date	Title	Hits
Tuesday, 20 November 2007	Ambient Planet Has Found Alli	224
Monday, 19 November 2007	Your client's face on photo envelopes in drug stores	148
Monday, 19 November 2007	Quaker Oats - Point of Sale Opportunities	75
Monday, 19 November 2007	NIKE -Reaching a Specific Target Audience	121
Monday, 19 November 2007	Vaseline Hand and Nail Lotion Reaching Women's Lifestyle Network	92
Monday, 19 November 2007	Dreyer's Ice Cream Promoting Event	129
Thursday, 15 November 2007	Wachovia - Promoting Awareness for New Branch Openings	132
Thursday, 15 November 2007	Meijer Supermarkets - Driving Traffic To Retail Locations	148
Thursday, 15 November 2007	Continental Airlines Case Study	125
Thursday, 15 November 2007	Reaching the Ethnic Consumer	88
Thursday, 15 November 2007	Cool Down this Summer with Ambient Planet and Vaseline	144
Saturday, 11 March 2006	Ambient Planet and Amtrak Helps Students Get Home For The Holidays	291

Last Updated ( Wednesday, 26 December 2007 )

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