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Wachovia - Promoting Awareness for New Branch Openings

Challenge: Wachovia Bank wanted to alert their audiences of their new locations throughout various markets nationwide. Many of their branches often fall in areas that have little to no traditional media opportunities. Wachovia's agency, Mullen contacted Ambient Planet for their assistance in the matter.

Strategy: Reaching out to potential consumers in areas where traditional media is scarce or non existent just happens to full under of Ambient Planet's expertise. Door hangers were a cost efficient, highly effective method for reaching residential areas within a specific radial distance from each new branch opening.

Results: Wachovia found success with Ambient Planet's door hangers and have been renewing for the last three years. In addition to door hangers, Wachovia has also purchased Dry Cleaning Ad Bags for the new Bank Openings throughout the nation.

Visit Ambient Planet's Premier Member profile...

Contact

Contact Person:	Linda Bueno
Direct Phone:	+12123345810 ext.201

Company

Website:	www.ambient-planet.com
Location:	New York, NY
Company:	Ambinet Planet
City:	New York
State:	NY
Zip Code:	10012
Country:	United States
Address:	270 Lafayette Street Suite 905
Phone #:	212-334.5810
Fax #:	212-334.5811

Previously Released

Date	Title	Hits
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Monday, 19 November 2007	NIKE -Reaching a Specific Target Audience	121
Monday, 19 November 2007	Vaseline Hand and Nail Lotion Reaching Women's Lifestyle Network	92
Monday, 19 November 2007	Dreyer's Ice Cream Promoting Event	129
Thursday, 15 November 2007	Wachovia - Promoting Awareness for New Branch Openings	132
Thursday, 15 November 2007	Meijer Supermarkets - Driving Traffic To Retail Locations	148
Thursday, 15 November 2007	Continental Airlines Case Study	125
Thursday, 15 November 2007	Reaching the Ethnic Consumer	88
Thursday, 15 November 2007	Cool Down this Summer with Ambient Planet and Vaseline	144
Saturday, 11 March 2006	Ambient Planet and Amtrak Helps Students Get Home For The Holidays	291

Last Updated ( Wednesday, 26 December 2007 )

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