Challenge: Reaching Affluent Frequent Business Travelers

Continental Airlines wanted to reach a very specific audience of affluent frequent business travelers. Detailed requirements of their placement involved maximizing their exposure while minimizing waste. Media Vest, Continental's agency of record, called on Ambient Planet in 2001 to assist with this effort and have been consistently renewing the program each year.

Strategy: Understanding Continental Airline's need to get in front of affluent frequent business travelers, Ambient Planet offered dry cleaner ad bags as a viable solution. Business travelers and dry cleaning, of course was a natural fit. Utilizing their vast network of dry cleaner venues, Ambient Planet was able to skew the venue locations towards zip codes that offered a high concentration of the exact target audience.

Results: Since their initial dry cleaner ad bag effort, Continental Airlines and Ambient Planet have worked successfully together over the past seven years. Continental Airlines continues to increase their number of flights each year to further penetrate key areas and create strong awareness with frequent business travelers.

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