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Reaching the Ethnic Consumer

Traditional methods of reaching varied ethnic groups have always included 8 sheets and/or one sheets in convenience stores and bodegas. Such static advertising has been a tried system for penetrating a variety of Hispanic, African American and Asian communities. But as today’s ethnic consumer grows more savvy and sophisticated, so must evolve the advertising platform that desires their attention.

Ambient Planet offers a number of new and unique media outlets that are extremely effective in reaching this highly desirable demographic. Messages and/or product samples are advantageously delivered to the consumer during unexpected moments and in relaxed, intimate settings that can sometime be the consumer’s very own home!

Take for example the Planet’s hair and nail salon network which was implemented in January 2004. Since inception, this network has featured signage, branding and sampling programs for advertisers that include: TNT, ABC Family, Wrigley’s, Rubbermaid and more.

With their ability to skew the venues by zip code and/or specialty services (braiding, locking, weaving), Ambient Planet penetrates key areas offering high concentrations of specific ethnic targets, ensuring that the campaign is presented to the advertiser’s intended audience. Interior posters and product sampling opportunities are available and can be supplemented with an array of fun branding items such as aprons, manicure mats, emery boards, static clings and much more.

Now entering its second year, Ambient Planet’s salon network will soon include frames in the top 5 African American markets and will be followed shortly by the general market and Latino networks. The attractive silver metal frames which holds your standard 16” X 20” poster adds an element of style to the both the salon venue as well as the featured advertisement.

For reaching ethnic males and other family households, direct to door advertising via hanger ads and gift packs prove smart for reaching any residential area. By avoiding the clutter that is typical in direct mail pieces, direct to door deliverables can offer up to a 15% response rate. Of course, placing a call to action or measurable tracking in the creative would be key. Be the first to greet your consumer as they head out or return from their day-to-day activities. More recent programs have included Wachovia and US Cellular. Ambient Planet’s turn-key service includes production, distribution and full documentation of the program.

Of course, as more and more ethnic groups climb the corporate ladder of success, Ambient Planet offers their foremost media opportunities via dry cleaner venues in over 100 markets, including Puerto Rico (be on the lookout for the Citibank program). The Planet’s popular dry cleaner ad bags have garnered enormous media exposure and buzz about town, even getting product endorsement from ABC’s primetime hit “Desperate Housewives”, (one of the main characters excitedly recommends advertising on dry cleaning bags to her advertising executive husband).

The dry cleaner ad bags, in more recent years has become an integral part of media plans with Fortune 500 advertisers such as Continental, Delta and more. The dry cleaner ad bag makes its presence known from the time it leaves the dry cleaner venue, as it walks down the streets and makes it way to its final destination – the consumer’s very own closet!

Visit Premier Member Profile for Ambient Planet...

Contact

Contact Person:	Linda Bueno
Direct Phone:	+12123345810 ext.201

Company

Website:	www.ambient-planet.com
Location:	New York, NY
Company:	Ambinet Planet
City:	New York
State:	NY
Zip Code:	10012
Country:	United States
Address:	270 Lafayette Street Suite 905
Phone #:	212-334.5810
Fax #:	212-334.5811

Previously Released

Date	Title	Hits
Tuesday, 20 November 2007	Ambient Planet Has Found Alli	224
Monday, 19 November 2007	Your client's face on photo envelopes in drug stores	148
Monday, 19 November 2007	Quaker Oats - Point of Sale Opportunities	75
Monday, 19 November 2007	NIKE -Reaching a Specific Target Audience	121
Monday, 19 November 2007	Vaseline Hand and Nail Lotion Reaching Women's Lifestyle Network	92
Monday, 19 November 2007	Dreyer's Ice Cream Promoting Event	129
Thursday, 15 November 2007	Wachovia - Promoting Awareness for New Branch Openings	132
Thursday, 15 November 2007	Meijer Supermarkets - Driving Traffic To Retail Locations	148
Thursday, 15 November 2007	Continental Airlines Case Study	125
Thursday, 15 November 2007	Reaching the Ethnic Consumer	88
Thursday, 15 November 2007	Cool Down this Summer with Ambient Planet and Vaseline	144
Saturday, 11 March 2006	Ambient Planet and Amtrak Helps Students Get Home For The Holidays	291

Last Updated ( Thursday, 10 April 2008 )

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