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Cool Down this Summer with Ambient Planet and Vaseline

New York, NY - From Cape Cod to Myrtle Beach, to Huntington, California and back to Great Lakes in Chicago, Illinois with many more beaches in between, Ambient Planet and Vaseline Intensive Care are coming to America's beaches. This summer beach goers will be able cool down and freshen up with out stepping off the
sand.

The Vaseline Intensive Care: Aloe Cool and Fresh Tour will be hitting beaches across the country and odds are they will be coming to a beach near you! This summer they will be rejuvenating summer skin by setting up a tranquil “Zone” (which includes wet sampling, misting fans, cushioned seating, and aloe plants) where they will be giving out .25oz samples of Vaseline Intensive Care Lotion. As an added bonus, they will also hand out refreshing ice cream treats at one event.

The Vaseline Intensive Care: Aloe Cool and Fresh Tour launches July 2nd and ends September 18th. Over one million .25oz samples will be given out. Vaseline Intensive Care Lotion hired Ambient Planet for their non-traditional thinking and creative ideas to help them reach the target market of women and moms 25-49 years of age as well as
beach- going families. The beach is the ideal location to do this, and to make it even more enticing, they are aligning with the national AVP Pro Volleyball Tour and the ESA Surfing Competition.

This summer Vaseline Intensive Care Lotion is sponsoring 5 AVP tournaments accounting for 19 days of the tour as well as 8 ESA tournaments accounting for 10 days. They will be putting up their "Aloe Cool and Fresh" Zone and having brand ambassadors invite beach goers to "Cool off in the Vaseline Cool & Fresh Zone" and to "Soothe and refresh their summer skin with Vaseline Intensive Care Aloe Cool & Fresh Lotion." This will not only put the product in the hands of the target market, it is positioning their brand
to people who will use it most, after a fun day sun.

"I think this tour will be a huge success because it was created with the sun worshipers in mind and is unlike anything we have ever done before," says Perry Kirk-Cerchio president of Ambient Planet. “Reaching beach-goers in a friendly and intimate environment is the best way to tell them about Vaseline Intensive Care Aloe Cool and Fresh.”

This unique advertising firm opened its doors in December 2000 and has become one of the largest non-traditional media companies in the United States. This is because they are able to connect to consumers through relevant yet unexpected channels. Ambient Planet's clientele has continued to grow and now includes some of the largest corporations such as Verizon, Unilever, Continental Airlines, Time Warner, and ABC Networks, to name a few. All their current and future clients share a common thread that their consumers connect with relevant unexpected, surprising channels that Ambient Plant can provide. Due to their successes Ambient Planet has trade marked some of their unique ways. Attached you will find a picture of the "Aloe Cool and Fresh Zone” to show you the best way to cool down at the beach this summer!

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Contact

Contact Person:	Linda Bueno
Direct Phone:	+12123345810 ext.201

Company

Website:	www.ambient-planet.com
Location:	New York, NY
Company:	Ambinet Planet
City:	New York
State:	NY
Zip Code:	10012
Country:	United States
Address:	270 Lafayette Street Suite 905
Phone #:	212-334.5810
Fax #:	212-334.5811

Previously Released

Date	Title	Hits
Tuesday, 20 November 2007	Ambient Planet Has Found Alli	224
Monday, 19 November 2007	Your client's face on photo envelopes in drug stores	148
Monday, 19 November 2007	Quaker Oats - Point of Sale Opportunities	75
Monday, 19 November 2007	NIKE -Reaching a Specific Target Audience	121
Monday, 19 November 2007	Vaseline Hand and Nail Lotion Reaching Women's Lifestyle Network	92
Monday, 19 November 2007	Dreyer's Ice Cream Promoting Event	129
Thursday, 15 November 2007	Wachovia - Promoting Awareness for New Branch Openings	132
Thursday, 15 November 2007	Meijer Supermarkets - Driving Traffic To Retail Locations	148
Thursday, 15 November 2007	Continental Airlines Case Study	125
Thursday, 15 November 2007	Reaching the Ethnic Consumer	88
Thursday, 15 November 2007	Cool Down this Summer with Ambient Planet and Vaseline	144
Saturday, 11 March 2006	Ambient Planet and Amtrak Helps Students Get Home For The Holidays	291

Last Updated ( Wednesday, 26 December 2007 )

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