In an industry where 'been there - seen that', Zenith Media NA. and the Verizon Wireless West Coast sought to take their Mobile Billboard campaign to a new engaging level for the newly released Chocolate Phone /mp3 player. The ShockLite team, coming off a New Balance Times Square display, created a 2 inch thin replica of the Chocolate Phone.

Through a intricate electrical system and a retro fit for the mobile unit to draw small amounts of power to create a lighted 3-D likeness.

The artwork was created by Campbell Mithun, which was produced in four pieces for the campaign in only 8 days. The Do It Outdoors Mobile unit will run for 3 months in the Seattle market. The mobile unit will serve as a special promotional vehicle for Verizon Wireless. This is a fresh innovation for a medium that is becoming more of a traditional buy for outdoor advertising. Special thanks to Verizon Wireless, Zenith Media NA., Campbell Mithun, Do It Outdoors, and the ShockLite Media production team of the Great Outdoor Network Inc. Contact: GON Agency - Robert Shockey (877) 494-7328