9 Out Of 10 People Watch The Network Everyday

A new Arbitron Inc. study shows that 93 percent of all office building tenants and visitors view The Wall Street Journal Office Network, a new installed in premiere buildings across major markets in the U.S. It also reported that 88% of viewers believe the Network provides useful news and information during the business day, with more than two-thirds saying that advertising messages are targeted towards their interests. The study, titled The Wall Street Journal Office Network: Influencing Business Decisions Where Decisions Are Made, examines overall viewership, demographics and purchase behavior, along with the consumers level of engagement with the networks advertising and content. Of particular note is the fact that the majority of viewers hold a professional, managerial or executive position in their company.

"The survey shows that business professionals are open to being marketed to in office building lobbies as long as the ads are relevant to them and the content comes from a credible source such as the Wall Street Journal," said Diane Williams, senior analyst, custom research, Arbitron Inc.

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Expectedly, this yields a base of affluent consumers who are highly educated, many of whom make important purchases decisions while at work, both business and personal. This combination may help The Wall Street Journal Office Network emerge as a fundamental component of any media plan targeting business decision markets, said Williams. The study determined that 91% of those people who view are workers in the building containing the display giving them access to the Network nearly every weekday and that each person is exposed to the network an average of five times per day generating cumulative viewership of 3.3 minutes.

Arbitrons findings confirm much of the feedback we had received from tenants and property owners, says Mark Mitchell, OMNs Executive Vice President of Sales & Marketing. When you offer affluent business audience the opportunity to get relevant information from a trusted source like the Wall Street Journal, in a place and at a time where it easy to access and meaningful, they tend to act on it.

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