Intelligence Latest Campaign News OBN provides Samsung with key locations to promote its HDTV as the official HDTV of Hockey Night in | OBN provides Samsung with key locations to promote its HDTV as the official HDTV of Hockey Night in |
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Toronto - Taking advantage of the Outdoor Broadcast Network’s national video board network, which includes several key hockey arena locations across the country, Samsung Canada has launched a special campaign to promote its HDTV as the official HDTV of Hockey Night in Canada. “Hockey has never looked better than on a Samsung HDTV. We were looking for a unique way to promote this. Through OBN’s national video board network, we were able to specifically target NHL hockey arenas with Samsung’s message - in Vancouver, Calgary, Edmonton and Toronto. We are attempting to own the best HD at home viewing experience,” says Howard Thomas, General Manager of Cheil Communications America, agency of record for Samsung. The spot opens on a clouded ice rink. A Zamboni moves across the ice, cleaning the ice as it goes, revealing a huge logo for Hockey Night in Canada. The spot then pans out to show this image is actually on a television screen, with the tagline, ‘Samsung. Official HDTV of Hockey Night in Canada’. The Samsung spot will air in Vancouver at BC Place, in Calgary at MacLeod Trail, in Edmonton at Northlands, and atop the Ricoh Coliseum in Toronto, one of the newest locations in the OBN national network. OBN’s video board at Ricoh also features content for Maple Leaf Sports and Entertainment, making this a must-read for the 1.6 million weekly travellers along the Gardiner Expressway.
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