New York—September 5, 2006—Titan Worldwide, the world’s fastest
growing, privately owned, full-service out-of-home advertising company,
today announced that it has been awarded the contract to sell advertising
media on the Westchester County Department of Transportation’s
Bee-Line Buses—a New York state-based public transportation system
that serves the communities of White Plains, Yonkers, New Rochelle,
Mount Vernon, Peekskill, Bedford, Cortlandt, Eastchester, Greenburgh,
Harrison, Mamaroneck, Mount Kisco, Mount Pleasant, New Castle, North
Castle, Ossining, Pelham, Rye, Scarsdale, Somers and
Yorktown. Pursuant to a three-year contract set to launch October 1st,
2006, Titan Worldwide will assume all advertising sales responsibilities
pertaining to Westchester County transit properties.
The Westchester County Department of Transportation’s Bee-Line Bus
System is consistently ranked as one of America’s best, most efficient and
cost-effective public transit providers. With 62 routes and a service area
of 450 miles, the Bee-Line provides transit service within walking distance
to more than 65% of Westchester County’s residents.
The Bee-Line comprises a fleet of 416 transit vehicles with an annual
ridership in the range of 30 million passengers. Beginning this fall, Titan
will have the opportunity to offer clients a variety of advertising solutions to
this substantial market, including super king, tail and fullback
advertisements.
“Titan is pleased that the Westchester County Department of
Transportation selected us as their bus advertising sales partner,” said
Titan Worldwide CEO Don Allman. “We’ve had tremendous success
with public transit operating agencies across the country and it’s nice to
work with one so close to home.”
“Westchester County looks forward to working with Titan on this important
project,” said County Transportation Commissioner Lawrence
Salley. “Onboard advertising plays an important role for us in devising our
operating budget.”