Toronto - Miele has become an exclusive advertiser at the Outdoor Broadcast Network’s newest landmark location, atop the Ricoh next to the Gardiner Expressway in downtown Toronto. Reaching an audience of over 1.6 million weekly through this location, Miele has launched a new campaign to promote its new energy efficient full size washers and dryers as well as its high performance vacuum cleaners. Miele will be utilizing the new OBN video and domination of the new OBN tri-visions to effectively target the eastbound and westbound commuter market.

“The new OBN video board and tri-vision enable us to increase our brand presence and reinforce the “Miele Difference”, says Sylvia White-Tatemichi, Director of Marketing for Miele. “Not only are we able to reach hundreds of thousands of commuters who travel the Gardiner Expressway in and out of Toronto every week, but using the OBN technology, we can easily adapt our messages to fit with current marketing initiatives.”

Outdoor Broadcast Network (OBN) is the only national network of Video Boards in Canada and also offers several specialized out-of-home media venues. OBN provides marketers with innovative advertising solutions by leveraging technology that enables them to engage their viewers. The OBN national network delivers a weekly audience of over 13 million across the markets of Vancouver, Victoria, Chilliwack, Edmonton, Calgary, Winnipeg, Windsor, Niagara Falls, Cambridge, Hamilton and Toronto.

---