¿Se Hablé Español? – if your client’s advertising message doesn’t, they are missing out on the fastest growing population segment in the country with a spending power of more than $766 billion! The Latino market has been an integral market segment for most of the communities served by our affiliate network while reflecting a growing market segment for others such as the Pacific Northwest. It is to your advantage that you become familiar with the Latino market in your respective communities. Why? Because it makes dollars and sense!

There are currently more than 42 million Latinos in the U.S. and by 2010, one of every six people in the U.S. will be of Hispanic origin. The buying power of Latinos nationally How do you translate this information to potential clients? Know your market! Six steps to learn every aspect of the Latino community in your market place:1.) What is the predominant country of origin – Mexico, South or Central America?2.) Learn their cultural norms – holidays, other key celebrations.3.) Know where they live, work, play, shop.4.) Identify media that serves this community and who is advertising to them.5.) Become part of their local community – join the Hispanic Chamber of Commerce or other professional and/or civic organizations in your area.6.) Invest in research that will show your clients that you know the Latino market and the value of advertising to them. Want to know more? View premier member profile…

http://www.greatoutdoornetwork.com/GON/gomobile 

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