Outdoor Advertising- The Largest B2B Media Network for the Out of Home Industry - Digital Media Network at Sitour Ski Resorts Sitour OOH Marketing Affordable for Small Businesses

Home

Intelligence

Latest Campaign News

Digital Media Network at Sitour Ski Resorts Sitour OOH Marketing Affordable for Small Businesses

Local and Regional Advertisers Can Use Fastest Growing Medium to Reach Affluent Skiers, Snowboarders and Resort Guests KINGSTON, NY – A new national digital media network expanding in the upcoming ski season will give local, regional and smaller national businesses the ability to affordably tap into the power of out-of-home (OOH) marketing and outdoor advertising for the first time. Sitour USA’s wireless digital network makes it possible for local and other small businesses in ski resort areas to use digital media – the fastest growing medium in the advertising industry – to reach prime consumers in the affluent ski demographic as they enjoy leisure travel at resorts. Having been successfully demonstrated and tested two years ago and operated in beta trials last season, Sitour’s digital media network goes live with the coming 2007/08 season with 110 signs in 45 resorts. Sitour USA’s digital network also allows advertisers to reach a desirable demographic as resorts expand from winter activities into other seasonal activities, such as fall festivals, mountain biking, theatrical productions and water parks, making the network an ideal vehicle for year-round advertising and boosting local tourism. “Not only is our digital media network a major benefit to national consumer advertisers, but the network opens exciting and cost-effective opportunities to smaller, local businesses that support skiers, boarders and resort guests year-round,” says Monte Rios, president and CEO of Sitour USA. “Connecting with the ski and snowboard public is no longer the private reserve of major brands.” The full-color LED digital monitors can present local time, temperature and other information specific to the resort, providing real-time information to some of the most affluent consumers as they wait in lift lines for their next run. Content from the ski resorts is interchanged with advertising messages in five-minute cycles. About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, providing exclusive on-site ski resort advertising at 1,000 resorts in 14 countries. Sitour reaches 70 percent of the market’s total skier visits with advertisements that deliver complete saturation both on the mountains and inside the resort lodges. It also is a leader in on-site promotions, executing national ski event marketing tours.

View Premier Member Profile...

Contact

SiTour USA

Contact Person:	Monte Rios
Direct Phone:	845.331.9000
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.sitourusa.com
Location:	Kingston, NY
Company:	Sitour USA
City:	Kingston
State:	NY
Zip Code:	12401
Country:	usa
Address:	195 Hurley Avenue
Phone #:	845.331.9000
Fax #:	845.331.9050
Media Kit:	Sitour USA

About

Previously Released

Date	Title
Wednesday, 06 August 2008	Ski and Snowboard Resorts are Great for Green Advertisers
Saturday, 01 December 2007	Chevrolet Gas Friendly to Gas Free Display is coming to a ski area near you!
Thursday, 11 October 2007	Digital Media Network at Sitour Ski Resorts Sitour OOH Marketing Affordable for Small Businesses
Tuesday, 09 October 2007	OOH Network Can Link National Advertising to Local Trials
Monday, 25 June 2007	Sitour USA Expands Digital Media Signs for Ski Advertising
Tuesday, 17 October 2006	Sitour USA Names Sr VP to Lead Outdoor Ski Advertising Company’s Global Automotive Marketing
Sunday, 06 August 2006	Sitour USA Expands Its Advertising Network with Three Top Eastern Ski Resorts
Sunday, 12 March 2006	SITOUR USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

Last Updated ( Wednesday, 06 August 2008 )

< Prev		Next >

[ Back ]

EZINE
NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.