New York, NY - On The Go Marketing, recognized for its innovative, non-traditional marketing campaigns, announced a new addition to its team. April McCarty has joined OTGM as Senior Account Director to assist with the rapid growth of the agency’s clientele. McCarty will serve as the primary point of contact for all existing OTGM clients, managing day-to-day communications to address requests for proposals, creative and budget development, negotiations and more.

“Having direct involvement in the continued growth of an agency that helped define the experiential marketing practice is very exciting,” said McCarty. “I’m thrilled to have joined such a dynamic team of professionals.”

McCarty has extensive experience managing all aspects of promotion development and production; and has held various positions within the experiential and non-traditional marketing and promotions fields. McCarty most recently served as a member of the business development team at Ambient Planet, prior to which she spent six years with Promotions-USA, a specialized marketing support services team where she developed promotions and lent production assistance on accounts such as Microsoft, Johnson & Johnson, GE, Kraft and Gillette, just to name a few.

“We are pleased to have yet another talented individual join our company, especially as we begin to launch several new and exciting nationwide campaigns,” said Mark DiPippa, OTGM’s Founder and CEO. “April's experience will allow us to service clients in many different areas.”

OTGM also promoted Samantha Adams to Vice President. A seven-year veteran, Adams initially joined the agency as a producer and most recently served as Executive Director, Production Operations. In her new role, Adams will oversee all aspects of the production department including creative initiatives, program development, implementation and execution. Adams will also assume additional responsibilities as a member of the executive team. On The Go Marketing is a boutique marketing and advertising agency that was established in 1999 by Mark DiPippa, founder of DiPippa Nussbaum Advertising (DNA), and Ari Forman, founder of On The Go Magazine. Together, DiPippa and CCO Forman continue to raise the creative bar with OTGM, an enterprising leader in experiential marketing. OTGM has produced sampling opportunities, mobile marketing tours, guerilla, stunt and lifestyle marketing programs for clients such as JetBlue Airlines, VW, NBC Universal, CBS Digital, Mercedes, Nike, Starbucks, Proctor and Gamble and more.

On The Go Marketing provides top-of-the-line experiential and event marketing programs for diverse publics nationwide. Dedicated to defining and challenging the boundaries of non-traditional marketing, OTGM creates new and exciting opportunities for its clients by developing unique and innovative tools that unite brands and consumers -- creating a synergistic bond that lasts a lifetime.