Since 2003, TrashTalk! has provided creative mobile advertising mediums for American Express on site at the US Open in Flushing, NY. The challenge has been to create a people mover or shuttle service that can also deliver high visibility impact and exposure for American Express in order to fully capitalize on their sponsorship and the crowds of people arriving from the Subway and LIRR.

This year American Express is utilizing 6 Bicytaxis and 1 SegShaw (a Segway with a chariot attached to the back) to offer free shuttle services from the Subway platform and bridge to the entrance of the Billie Jean King Tennis Center. Drivers are outfitted in branded T-shirts and the Bicytaxis are equipped with portable DVD players in the partition to allow American Express to further communicate their services to captive passengers. The initiative will run for the entire 2 weeks of the US Open. Last year 659,538 people attended the US Open and we expect larger crowds this year. >>View TrashTalk Outdoor's Website

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