Formetco continues to raise the bar in outdoor advertising by anticipating and providing innovation, almost before the need for it is realized. Perhaps for this reason, there have been few functional stumbling blocks in the company’s success, even when projects have presented unusual signage placement, size or time constraint issues. Part of the Formetco team’s unique gift seems to be the ability to plan and design its way around situations that would otherwise bewilder the competition. Earlier this year, Formetco had the opportunity to flex their innovative muscles again when Dick Clark’s American Bandstand purchased a 38 acre property in Pigeon Forge, Tennessee to be transformed into a full-scale music complex. With just over a week until its scheduled grand opening, Formetco was contacted by Lamar Advertising of Knoxville to visually rebrand the former Boyd’s Bear Country retail outlet, the main building on the property, as a theater and dancehall.

John Gibb of Formetco remarked, “This project was clearly going to require some resourceful thinking. Not only were we being asked to produce a panel installation system for what was, effectively, uneven barn siding, but volatile local weather conditions posed additional challenges, not to mention turn-around time was minimal from a printing solutions standpoint.” With digital photos in hand, Formetco went to work devising and fabricating custom “hat tracks”, built to address the structure’s inconsistent surface and support the necessary vinyl tensioning brackets. The finished kit was on its way to Pigeon Forge 48 hours later, along with precise play-by-play installation instructions that allowed onsite sign installers to set up a framework in advance of the poster panels’ arrival. Four days after receipt of the necessary digital files, two high-resolution graphic vinyl sheets were shipped to the site, and installation was completed as the first tour buses rolled in for opening night. Formetco’s Vinyl Tensioning System and the QuickFlex™ Installation System are just two examples of the creative engineering that has evolved out of Formetco’s refusal to take no for an answer when it comes to a challenge. “This kind of initiative allowed us all to meet an unrealistic goal, and exceed the client’s expectations.” stated Charlie Brown of Lamar. “As we often say, miracles we can do in 24 hours or less – the impossible may take us a little longer!”

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Contact

Contact Person:	Jock Gibb
Direct Phone:	1.800.FORMETCO
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About

For nearly 40 years, Formetco has excelled as the largest full service supplier to the outdoor advertising industry. With products engineered using only the highest quality materials, we continue to maintain our legacy of superior innovation by consistently improving our product line. From our revolutionary installation hardware and economical tri-face billboards, to the industry leading design of our backlit displays, every Formetco product is built for maximum efficiency, safety, and reliability. – Excellence is our standard. For more information or to request a fact sheet highlighting any of our products, visit www.formetco.com.

Company

Website:	www.formetco.com
Location:	Southeast US
Company:	Formetco
City:	Duluth
State:	GA
Zip Code:	30096
Country:	USA
Address:	2963 Pleasant Hill Rd.
Phone #:	1.800.367.6382
Fax #:	1.800.239.2394

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