PICKERINGTON, Ohio (February 15, 2007) – AMA Racing has partnered with Venix Media to

bring large-format video screens to all rounds of the AMA Superbike Championship presented by

Parts Unlimited. Video screens as large as 17’X23’ will be featured and, depending on the race

venue, up to six units will be positioned at high-visibility locations around the track.

Real-time racing action as well as live and taped behind-the-scenes material will be shown

over the course of the race weekend dramatically improving fan involvement and enjoyment.

Additionally, plans call for a “movie-night” at the conclusion of daily racing activities.

Motorcycle-themed entertainment will be aired including features such as “The Doctor, The Tornado

and the Kentucky Kid”.

“Bringing large format video screens to the AMA Superbike environment will help us improve

the overall presentation of the sport”, said Gus Niewenhous, AMA Racing’s Assistant Manager,

Commercial Development. “One inherent problem facing road course environments is that it is rarely

possible to see all the action from a single spot in the facility unlike other forms of motorcycle racing

like AMA Supercross or Flat Track. Adding these screens changes that dynamic and, in fact, allows

us to take the presentation much further with our weekend-long broadcasting plans. We believe this

will enhance the on-site appeal of the typical road racing weekend.”

Niewenhous added that spectators can now be in on all the action as it unfolds regardless of

where they are at the facility. Cameras will be bringing live action from the Winners Circle, post-race

press conferences, tech inspection tear-downs, team transporters and pit lane, among other things.

Live timing and scoring during all on-track action will be part of the presentation, as well.

Lauren Okula, President of Venix Media is also enthusiastic about the partnership. “We are

very excited about initiating our new relationship with AMA Racing. We’re confident we have the

ability to build a strong program that will add to the overall experience at each event and are looking

forward to fan feedback.”

Over 615,000 fans attended an AMA Superbike event in 2006, a new record for the series.

The 2007 AMA Superbike Championship begins during Daytona’s famed Bike Week on Wed., March

7th.

AMA Racing is the competition arm of the American Motorcyclist Association and is the leading

sanctioning body for motorcycle sport in the United States. Its professional properties include the

Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF,

the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat

Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In

amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines

and supports over 110 thousand active members. For more information about professional racing,

visit www.amaproracing.com. Accredited media outlets can also access an on line Press Room at

www.amaproracing.com/pressroom. For amateur racing information visit

www.amadirectlink.com/amrace/amasports.asp.