Atlanta, GA, is one of the fastest growing Hispanic markets in the country. In 2000, the Hispanic population of Atlanta numbered 324,405, or 6.3 percent of the metro area's total population. By 2011, the number of Latinos in Atlanta is expected to grow to 770,702, more than doubling and accounting for 11.1 percent of the metro population according to Geoscape.

In addition, in an average 30 minute ride the public probes for something to look at, read or hear. CBS' new technology offers the opportunity to captivate and provide entertainment appealing to the eye all while commuting. This unique program will will help target Hispanic commuters on MARTA whose ridership has increased 3.5 times over the past 12 months. Available for sale starting October 1st, 2007! CBS Outdoor Rail Network can deliver content rich messages, television quality entertainment and the cost efficiency of Out-of-Home!

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