Smart Sign Media will conduct a multiple LCD billboard signage campaign with Live Nation, formally Bill Graham Presents. Live Nation is a concert promoter and is focusing on 6 venues on the West coast. The network of digital billboard includes a high frequency package on 5 different digital billboards. So far, on the 5 boards, they are utilizing the media to promote the presale of concert tickets. Pleased with the medium they insist this is mainly due to the flexibility of digital media. Once the tickets go on sales they change their ad spot to promote the actual concert and date.

The strategy employed on all boards for approx 25 different artists - Dave Matthews Band, The Who, Rolling Stones, Barbara Streisand, Elton John, Chicago, Lewis Black, Doobie Brothers, Kelly Clarkson, KORN, Santana, Journey, John Mayer, etc... Needless to say they are keeping sign programmers very busy, but that is the beauty of digital media - you can run multiple different ad spots and can change them anytime, in real time!! >>Visit SmartSign's Website

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