(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.

Product director for Aap!Global, Robert Patterson notes, “Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.”

Aap!Steps extends Aap!Global’s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.

Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, “The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.”

Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.

Chris Seta of Aap!Global notes “We’re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. We’re looking forward to global distribution of this product through our current and future media partners.”

Aap!Global is a division of the Aedeas Group - a global concept development firm.

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