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Brooklyn Sports and Entertainment Group (owns NJ Nets) and Red Penguin, promoted the Brooklyn Open AVP Volleyball Tournament in Coney Island, NY. The scrolling mobile unit marketed the streets of Coney Island, NY in August 20-26, during the week of the tournament.
Red Penguin Branding Machine drivers circled a 5 mile radius with the Mobile Billboard, around event informing the community about event. In addition, the tri-vision mobile billboard made strategic stops in high traffic areas, such as the front of Keyspan Ballpark before and after baseball games. The campaign lasted 1 full week for 8 hrs per day. Each mobile message displayed a different popular pro vollyeball player as well as ticket purchasing info.
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| Last Updated ( Tuesday, 11 September 2007 ) |
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