Montclair, NJ, Brand Connections announced that it has formed the country’s largest snow sports media company through the acquisition of SkiView, an outdoor advertising company reaching active consumers skiing and snowboarding. The media assets of SkiView will be combined with those of Brand Connections’ own Keeplan Winter Sports to create a new media network, Brand Connections Snow Sports, the largest snow sports media company in North America.

Brand Connections Snow Sports attendance will top 50 million, while delivering advertisers more than 400 million media impressions during the winter season. The company has exclusive contracts with 137 mountain resorts, including such premier venues as Vail, Breckenridge Ski Resort, Beaver Creek, Keystone, Steamboat, Stowe, Heavenly Lake Tahoe, Park City Mountain Resort, Sunday River, Mount Snow, Jackson Hole, Killington, Copper Mountain, Sun Valley, Winter Park and Taos.

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