(York, PA) – do it outdoors, the largest mobile promotions company in the U.S., has added an aqua-venue to its impressive list of non-traditional advertising locales. During July 23-28 do it outdoors is promoted The Dow Chemical Company’s “The Human Element” cause-related marketing campaign via deployment of a tugboat and 110-foot barge on New York City’s East River.

do it outdoors was selected by Dow’s agency of record, Draft/FCB, which has 110 offices worldwide, and Outdoor Services, the largest out-of-home media management and communications company in the country, to provide out-of-home advertising strategies and services in conjunction with the international conglomerate’s effort to raise awareness of pressing global environmental and social issues.
Regis Maher, II, president and COO of do it outdoors, says “We are proud to be a part of Dow’s visionary effort to tackle some of the most difficult problems our planet faces. Dow is a world-class company with a world-class commitment to humanity. We
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are excited about the opportunity to help deliver “The Human Element” message to a global audience.”
On July 25, Dow hosted a luncheon at the United Nations headquarters
to announce support for Blue Planet Run, a global non-profit organization dedicated to providing access to clean drinking water. Dow officials also publicly discussed “The Human Element” campaign. Event participants enjoyed a multi-story view of the Dow tug and barge traversing the UN riverfront. The tugboat and barge dock at South Amboy, NJ and tour the East River from 6 a.m. to 8 p.m. daily.

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