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Online Validation of More than 100 Campaigns Generates Positive Response From Agencies

Zoom Media today announced that it has posted over 100 campaigns using itsrevolutionary BMS.net Proof of Performance software since launching use of the system in earlyMay. In total, the campaigns have involved over 10,000 billboards in over 30 markets, across thecompany’s Fitness, Social, Active Family and Cinema Networks in its U.S. business. Currentlyall media campaigns purchased from Zoom Media are posted via the Proof of Performance website.The system is a web-based software solution that allows agencies to view all of theirclients’ out of home campaign advertising immediately upon completion of posting. BMS.net letsclients view online high-quality photos of the targeted billboards, and provides detailedinformation on each venues including where the advertisements appear and when they wereposted. It also provides an online completion report. Zoom created BMS.net in response toreports of advertisers and agencies who were dissatisfied with industry fulfillment rates.“Since Zoom’s Proof of Performance system launched, it has allowed us to validate ourclients’ campaign with a speed and accuracy that we never had before,” said Lynn Meier ofStarcom Worldwide, who purchased a social network campaign from Zoom for its Tide client.“As the out of home industry continues to attract new clients and dollars, a system such asZoom’s allows us to showcase accountability and compliance of the media to our customers.”“Since launching the new system, we have literally posted 100% of the boards within theallotted five-day period, and showcased those campaigns to clients via the web site within 48hours of campaign completion,” said Dennis Roche, President of Zoom Media. “In addition,through the transparency of the system we have been able to showcase the targeted nature ofthe buy. Zoom’s clients often buy venues based on detailed demographic and psychographic

targeting, and BMS.Net allows our clients to validate that as well.”

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Contact
Contact Person: Lee Levitz
Direct Phone: 212-994-4505
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About
Zoom Media & Marketing operates an indoor network of over 8,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 60,000 billboard locations throughout North America, Zoom is owned by the de Gaspe Beaubien family.

Company

Website:	www.zoommedia.com
Location:	New York, NY
Company:	Zoom Media and Marketing
City:	New York
State:	NY
Zip Code:	10016
Country:	USA
Address:	112 Madison Avenue 8th
Phone #:	212-994-4510
Fax #:	212 634-0041

Previously Released

Date	Title
Friday, 04 April 2008	Zoom's Digital Bar Media Has Significant Impact On Ad-Adverse Trendsetters According to New Research
Tuesday, 11 March 2008	Zoom Acquires Rights to Alloy's Bar and Restaurant Media Network
Wednesday, 27 February 2008	BIG Is The New Pepsi Stuff In NYC
Wednesday, 14 November 2007	Zoom Media & Marketing Wins Adweek Buzz Awards
Wednesday, 05 September 2007	CourtTV's Bounty Girls
Wednesday, 01 August 2007	ZOOM Launches BlueTooth Network
Monday, 30 July 2007	ZOOM Launches Digital Billboard Initiative
Wednesday, 25 July 2007	Indoor Media Provider To Offer Advertisers Coast-to-Coast Digital Network
Monday, 26 March 2007	White Castle's Integrated Family Network Program
Monday, 26 March 2007	JEEP 'Tag Shops' @ The Winter X Games
Monday, 19 March 2007	ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS
Saturday, 11 November 2006	Zoom Media's Mystery Shopper Campaign
Saturday, 11 March 2006	E! The Simple Life: Till' Death Do Us Part
Tuesday, 11 October 2005	ZOOM Ads Family Bowling Center Network
Wednesday, 05 October 2005	Online Validation of More than 100 Campaigns Generates Positive Response From Agencies

Last Updated ( Friday, 04 April 2008 )

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